Q: Who you gonna call – Ghostbusters? – A: No – the specialist most suited to your needs!

Achieve Your Dreams, Perth’s pre-eminent business coaching service, specialising in lead generation strategies to increase sales, customers and clients and give you, the business owner, greater success and control over your business, presents another insight into Coaching.

The famous song I am referring to above is the theme from Ghostbusters. Expert advice is invaluable and no sane person would argue with that statement, but are you getting the kind of advice that you really need?

In our system in Australia, you can’t go and find a specialist, you have to have a referral from a GP, so the system goes like this – you see your GP, who charges you a fee, he refers you to a specialist, who charges you a fee, and then you have to return to your GP to get the results and another fee is charged, and people wonder why private health insurance is so expensive. But, what if you complained of chest pains and your GP referred you to a brain surgeon, you would hardly be impressed, and even though the surgeon would be able to advise you, they would lack the specific knowledge regarding the cause of your chest pains. You would, however, be charged a fee, and the referring doctor would no doubt receive a terse letter from the surgeon regarding the referral. I am not criticising doctors, they do a fabulous job; the accepted way in Australia is consult a doctor if you have a health issue.

The same applies to a legal issue – if you have a legal problem you consult a lawyer or solicitor. Here you can choose your own specialist, but you would be less than impressed if a friend or trusted colleague suggested you consult a solicitor who specialised in the preparation of wills if you needed a specialist criminal lawyer. The point I am making is you need a specialist related to the problem you are experiencing in every case. I am not criticising the legal profession – most do a wonderful job.

And so to the point of this article. In every society there is a system of referral. In ancient times, if you got sick you called the Shaman or Witchdoctor and they performed various rights over you and because you believed in their curing abilities you were often cured. These people knew nothing about viruses, bacteria, infections etc., so they couldn’t treat those, and if you contracted a serious infection, or got a serious virus, you died. Again no criticism of these people – they were recognised as the ‘go to’ person in these societies.

In our society it is believed that if you have a financial problem you see an accountant, and there are many specialists within the accounting industry – some specialise is Tax, some in Administration, some in Corporate Advice, some in Liquidations, some in Auditing and even some in Forensic Accounting, to name but a few, but most are Compliance Accountants – they do your Tax Returns and offer advice to small business, investors and individuals. Almost every business has to submit an annual tax return, and if you don’t have the skills and knowledge to do this yourself, you need an accountant or tax agent.

Again, accountants are fine people, I was in the industry for over 45 years and I have known many. I have also heard many complaints from clients that they went to see an accountant before starting a business venture and he didn’t tell them very much. My answer was always, “You have to know what questions to ask.” Most accountants are conservative my nature, (and I apologise to those who aren’t right now), and have to act that way by regulations governing their industry, and to get Professional Indemnity Insurance for their practice and remain a member of their governing body, mostly CPA or CA in Australia. Accountants mostly deal with events that have happened in the past – they record transactions and compile reports from these transactions. So, you can see that they are sort of hamstrung in that they deal only with facts – you will hear of a few ‘Creative accountants’, but not many. Accountants are not forward looking, although they can advise on future events, such as known future transactions; provided the laws governing these transactions do not change. Many can also compile forecasts and forward cash flows, but only on known base figures, adjusted for CPI, or some other known input.

So who do you seek out if you are a business who is losing sales, having to cope with increased competition, or is working with an outdated business model? Accountants have little training in these areas and their forced conservative approach forces them to be wary of signing off on future projections. There is a group of relatively new professionals who can assist you and these are called Business Coaches / Consultants. Many of these are trained in exactly how to generate lead funnels, increase sales, and get new customers / clients while ensuring existing customers / clients remain loyal.

Income / sales are the lifeblood of any small business, and without them the business will not last long, certainly not long enough to engage an accountant, unless to finalise the businesses failure. Most small business owners are ‘technicians’ – they can do the task really well i.e. they may be a brilliant accountant, but have no idea how to get clients, or more clients. This is very common in small business and I have heard many stories; the contract ended and they had no other work so they waited for someone to call and no one did, they had one large client and worked day and night, but the contract was terminated for some reason and they didn’t know what to do, or they started a business and waited for the huge demand for their services that never happened, and many more – I could write for pages. The problem common to most of these business owners is they didn’t seek assistance in time, or got the wrong advice or advice from friends, relatives and well meaning family members, and often lost their home and other personal assets. The statistics about small business failure are horrendous – don’t become part of that statistic.

There is always an answer for every problem, but is it extremely hard to find one alone and in a constant state of worry or depression. Every small business owner needs to invest, both in themselves and in their business, and this is often the key to becoming a successful business owner – there are some statistics here https://ayd.net.au/benefits-of-hiring-a-business-coach/.

Invest in finding customers / clients – without them you effectively have no business! If you know of anyone who is struggling for sales / income send them a link to this blog, or request they make an immediate appointment for their FREE initial consultation. Don’t let them perish – it’s a very long road back!

Don’t worry about cost – all our services come with 100% money back guarantee and can start from $100 +GST per month, plus a contingency fee of your increased sales (paid quarterly from collected sales only), and can be paid by bank transfer or Credit Card.

Hopefully you will now have some idea about whom to refer where. Thanks for reading this blog, why not subscribe to get it send directly to your inbox weekly?

I would welcome approaches from other business bloggers to write a guest post, or be invited to write a guest post.

Benefits of Hiring a Business Coach

Achieve Your Dreams, Perth’s pre-eminent business coaching service, specialising in lead generation strategies to increase sales, customers and clients and give you, the business owner, greater success and control over your business, presents another insight into Coaching.

Coaching – who uses coaches and why

Rarely will you see an elite athlete without a coach, and sometimes even a whole bevy of assistants. Nor will you see a sport team without a coach; even the juniors have coaches. Why would you think that may be?

In the case of an individual athlete, the coach assists with scheduling the required training, which events to enter, tactics for each event they enter, becomes their confidante, helps motivate them to get the best out of themselves and their talents. Without a coach, they still possess the talent, but it’s undeveloped and without a dedicated coach they may not attain the fame and fortune they otherwise could. Often parents start this process – they engage a coach for their prodigy, and that sets the scene for later in their career

In the case of a sporting team, it’s because a coach is separate to the team, the coach can assess each player, assess their strengths and weaknesses and place them in the position that is most suited to their talents. They organise the training, develop team tactics and strategies, become the person of trust within the team, motivate, advise and assist each member get the best results for themselves and the team. Who’s the first person to have the finger pointed when the team begins to lose matches – the Coach!

So why is it so different with non sports people? If you are feeling sick, you seek out a medical expert, if you have a problem with your teeth you seek out a dentist, if your car won’t start, you get a mechanic, if you need an extension on your house, you seek out a builder and so on – it appears natural. So why is it so difficult to seek out a coach to assist you in whatever area you require assistance? I belong to a coaching organisation and they publish leads from those who find the site – a common problem is finding a job, a better job, a better fitting job, using the qualifications gained years ago and so on. Many of these people wake up to the fact they are in a ‘dead end’ job and after trying for months or years ask for assistance – imagine if they sought assistance when they first encounter the problem? Another common problem is starting, improving, expanding or taking a business to the next level. Again many of these people state they have been struggling along for years and now seek assistance. Again imagine if they sought assistance when they first realised there was a problem – imagine where the business would be now?

Most of these people are from the USA and Canada, with quite a few from India and the Middle East, but very few from Australia. In fact in the 5 years I’ve been with this organisation I have seen less than 10 from Australia? Why is this? Maybe Coaching is accepted much more in North America, maybe lots of advertising has been done there, maybe seeking assistance in more acceptable in these countries. I don’t know for sure, but I think it’s got a lot to do with understanding the benefits of coaching, so I will explain a few below and then back up what I say with articles from other people.

Benefits of Business Coaching:

  1. Make more Sales

Once you engage a business coach they will sit down with you and your team and work out a strategy that aligns with what you want to achieve in a given time period. Often this is a 5, 3, and 1 year plan, and your business coach with assist you make it SMART (Specific, Measurable, Attainable, Realistic and Timely)


Most of these objectives will include increasing your sales, customer base, and market share, and your business coach will assist you in developing the right strategy for you and your business. Increased sales can come from existing customers, new customers, new offerings, or new markets to trade in.


Naturally the final decision will be yours, but your business coach will assist you with ideas and the implementation of your plans to increase your sales.

  1. Clarify your Goals

Most business owners have lots of conflicting thoughts inside their head and often many aspirations and plans. Many of these need to be clarified and prioritised and a coach can assist greatly in this area. They can listen, assess and classify these plans and break them down into smaller goals to reach the overall plan. This frees up your mind to concentrate on the important day to day things you have to accomplish

  1. Get the best out of you and your teams

Stressed and overworked people aren’t the best communicators, and business owners are no exception. A business coach can listen to your communications and advise on how to get the best from your team. This alone can help you retain your best staff members, and even if you have no staff, you will still communicate better with customers, suppliers, family, friends, acquaintances, and business associates. Just making slight changes to your communication style can make a huge improvement in your business.

  1. Provide you with the means to achieve your goals

There is an old saying that two heads are better than one, and it’s almost always true. A business coach can assist you with solid plans to achieve even the most detailed plans and without too much disruption to your established business. A skilled business coach can assist you foresee roadblocks and find a way around them.

  1. Give you an honest appraisal

As business owners it’s hard to get an honest, unbiased appraisal of your performance. Those close to you don’t want to hurt you, those dependent on you don’t want to upset you, but your business coach has a responsibility to be truthful with you and challenge your thinking at all times, whilst keeping all conversations confidential

By taking advantage of this alone the whole investment you make is really worthwhile

  1. Break cycles of Negative or Limiting behaviours

When faced with a complicated problem everyone is hesitant to begin, and this is especially so if you have an emotional response or a limiting belief concerning the area of the problem. In fact this is almost always the case, which is why the problem appeared in the first place. A skilled business coach can assist you immensely with this task, because it’s doubtful the coach will have the same beliefs, and so, not only will your problem dissipate, but you, the business owner, will have overcome your limiting belief and become more self aware.

  1. Gain Control over what you want to achieve

Most people have some sort of forward plan, and business owners are no exception. The trouble is many of these plans are but a haze in the back of your mind, and often a distraction. Sometimes you sit and daydream, but nothing else happens.

A business coach is worth every cent of your investment in this area; they will not only assist you to discuss your future plans but also give you control over them by making them into smaller, more manageable parts. This is less distracting and allows you to fully focus on your task of operating the business successfully

  1. Provides a confidante for you to discuss your business plans

It’s rare in life to have a true confidante – our parents often filled that role, and sometimes we meet a mentor, who takes that role, and our partner can also fulfil that role, but sometimes this can cause friction.

Your business coach is dedicated to this role and so you can share all your business aspirations safe in the knowledge you are being assisted with your plans and everything is kept confidential.

  1. Help keep you motivated in moving in the right direction

Have you ever made a New Year’s Resolution, only to have reverted to your old habits by the end of January or February? Something happened to your new plans and you were discouraged, or got distracted in some way. Very few people have the strength to do new things totally on their own, that’s why there are so many support groups.

Your business coach will keep you accountable, motivated and encourage you to continue with your plans until you achieve success.

  1. Encourage you to balance your life

“All work and no play makes Jack a dull boy,” or so says the proverb. It can also make you ill, stressed, irritable and can cause relationship breakdown and ‘burnout’. Many is the business owner who lost loved ones in their quest for money, only to find it wasn’t really worth the loss.

Your business coach will help guide you in this area and help prevent you being a ‘slave’ to your business, and instead encourage you take control of both your life and your business and balance them to get the most out of each segment of your life.

  1. Gain Self Confidence

As the relationship grows with your business coach, so will your confidence in yourself and your abilities. This is natural and coaches assist athletes to win events. In any sport, it’s often your mental ‘toughness’ that determines your success – you have to believe you can win in the competition you are entered, and that is confidence.

  1. Add value to your business

So to sum up:

  • Your business coach will assist you to make more sales making your business more valuable to a future buyer
  • Your business coach will assist you to clarify your goals ensuring greater personal and business success
  • Your business coach will assist you to get the best out of yourself and your teams ensuring success and harmony in your business and personal life
  • Assist you achieving your goals ensuring greater personal power and success
  • Your business coach will assist you with an honest appraisal giving you access to information few others will ever receive and making you more self aware and able to take control of more and more situations
  • Your business coach will assist you to breaks cycles of negative and limiting behaviours, ensuring character building and greater personal and business success
  • Your business coach will assist you to gain control of what you want to achieve ensuring that your plans will be completed and your achievements many
  • Your business coach will provide you with a valuable confidante to share your hopes and dreams in a safe and confidential environment, thereby ensuring greater success
  • Your business coach will assist you to keep moving in the right direction, thereby reducing the time to make your great achievements
  • Your business coach will assist you to balance your life, ensuring less stress, a happier family and personal life and assist you get your priorities in the order you want. Often by appointing a manager to your business it becomes more valuable to a future buyer
  • Your business coach will assist you to gain self confidence, which will impact every area of your life, leading to greater happiness, achievements, and successes and attract other successful people towards you. This alone is priceless!

And so these are some of the benefits of hiring a business coach – there are others, the value is in what the business owner wants to achieve. Don’t take my word, below are 4 articles that reiterate what I have described above

I would welcome approaches from other business bloggers to write a guest post, or be invited to write a guest post.

9 Benefits of Business Coaching

By YEC | In: Company CultureStarting a BusinessYour Career

It’s important to have business mentors you can trust and turn to for advice. But is investing in a business coach worth the cost? To find out, we asked nine entrepreneurs from Young Entrepreneur Council (YEC) the following question:

  1. “What is one benefit to business coaching that’s well worth the price tag?”


  1. Building Confidence

Confidence in business is invaluable. Being supported by a great coach and giving yourself the space to work out challenges enhances your confidence when going into major situations, dealing with crises, or handling conflict. A professional bounce board keeps you sharp and playing your best game. As a founder your time is incredibly valuable. A coach can help you make the best of it. – Corey BlakeRound Table Companies

  1. Understanding How to Work With Many Different Types of People

Business coaching typically includes exercises around personality and leadership style, and empowers you to better understand yourself. Along the way though, you’ll be introduced to many different personality types and leadership characteristics, so business coaching is a great way to better hone how to work with diverse types of people, too. – Doreen BlochPoshly Inc.

  1. Helping You See the Forest for the Trees

Sometimes, when you are too close to something, you can develop blind spots. A good business coach will have an objective point of view, and the ability to quickly identify problem areas that maybe you could not see. They may also be able to offer solutions or strategies you might not have considered, or push you out of your comfort zone so you can take your business to the next level. – Nicole MunozStart Ranking Now

  1. Combating Unconscious Incompetence

Donald Rumsfeld wisely summed this up when he said, “There are things we don’t know we don’t know.” A coach provides another set of eyes that can draw on experiences with other clients in order to reveal and mitigate blind spots in your business. – Dan PickettLaunch Academy

  1. Asking the Right Questions

A business coach asks great questions that challenge you to think critically about your business. When you have a coach from a different industry, they bring a new perspective and ask higher level questions. This is especially helpful after you have been working on your startup for a couple of years and get caught up in the daily grind. – Randy RayessVenturePact

  1. Prioritizing Risks

Feel like you’re constantly stressing about a million different problems? Coaches are great at helping you triage these issues and decide which challenges are worth fighting today and which ones are not worth worrying about until later. –Neil ThanedarLabDoor

  1. Employee Retention

Often more important than money, employees want to feel progress towards a goal and growth within an organization. By making businesscoaching available to all of our employees, we sent the message that we want to empower them to grow their leadership skills, and that there is no ceiling within the organization. Employee retention has made the coaching well worth the price tag. – Joel HollandVideo Blocks

  1. Experienced Financial Planning

It is extremely difficult to plan out a budget when your head is wrapped around your business plan, marketing plan, potential growth, and so much more. A business coach is experienced in working with companies large and small to help them plan their finances in a smart and beneficial manner. They have seen the good and the bad and can help to make the best financial decisions for your company. – Miles JenningsRecruiter.com

  1. Building a Great Team

As an entrepreneur, there’s a strong temptation at the beginning to do everything yourself. A business coach can help you target your weaknesses and help you make sure the hires you make are the right solution to compensate. Then, they’ll encourage you to focus on your strengths so that your business operates efficiently. A business coach is a huge asset in building a great business team. – Dave NevogtHubstaff.com

10 Reasons to Hire a Business Coach Now

Focus. Perspective. Skills. And those are just a few of the benefits.

1. You’ll go outside your comfort zone.

Especially for introverted entrepreneurs who run online businesses, like myself, it’s easy to become enmeshed in my own business world. My business coach has helped give me the push to step outside my comfort zone, meet new people and try new things in my business. Even extroverted entrepreneurs can get caught in ruts — a business coach will push you out of them.–Dave NevogtHubstaff.com

2. You’ll get personal attention from someone who knows your business inside and out.

I’ve had a business coach for more than five years. The one aspect that a coach brings, that group sessions or mentors do not, is a keen awareness of your entire business and way of being. There are few times when someone is going to focus just on you for an entire hour, probing you about something that happened last quarter, an employee issue you had three weeks ago or your style of leadership.–Beck BambergerBAM Communications

3. You’ll finally have someone who isn’t afraid of correcting you.

Every great team has a coach. Think of the best NFL and NBA teams, which all have coaches. A coach is someone who’s not afraid to confront you and tell you when you’re doing something incorrectly. They have a proven method to success and can help you take your business to the next level.–Marc DevisseTri-Town Construction

4. You’ll learn how to make your ideas a reality.

Business coaches have one goal: to make your ideas into a reality. Although you may have many brilliant ideas for your company, sometimes it’s hard to know where to start and what to tackle first. Business coaches will evaluate your plans, assess if they are realistic or will be successful and set out a way that you can implement them correctly.–Miles JenningsRecruiter.com

5. You’ll gain a needed confidante.

When you run your own company, it’s often hard to talk to people about your true concerns. Life partners, employees, peers and friends don’t get it for different reasons. At the same time, there’s a lot of noise in your head and around you. A business coach can provide that confidential, quiet space to focus, be a soundboard and problem-solve the priorities and challenges you face.–Charlie GilkeyProductive Flourishing

6. Your networking opportunities will skyrocket.

The more you are involved with successful people, the more you will succeed. Aside from the other great points in this article, networking opportunities skyrocket when your business coach is out being an advocate for you. They know you and how you react in many situations. You will be top of mind in many cases when your coach is out meeting new people.–Drew GurleyRedbird Advisors

7. You’ll make more money.

Simply, a good business coach will help you make more money. Every good coach, whether it be sports or business, has a process. Phil Jackson ran the Triangle Offense and won six NBA championships with Michael Jordan. Vince Lombardi won five Super Bowls creating what he called an Execution Strategy, combining spiritual and military discipline. Find your coach. Find your strategy. Then cash in.–Derek HunterWilliam Roam

8. You’ll develop self-confidence.

The biggest “pro” is confidence. I attribute this to experience. My coach is 67 years old. He’s lived quite a life, from owning and selling businesses to failed partnerships, lawsuits and billion-dollar acquisitions. You name it, he’s done it. I leverage his failures and successes. He’s helping me achieve my goals, but also making sure I’m prepared for any situation that comes my way.–Jon TsourakisRevital Agency, LLC

9. You’ll be held accountable for what really matters.

A business coach can do wonders for busy entrepreneurs. As you run a growing organization, everything gets complex; you get busy and sometimes push off things you know are important. This is where a business coach comes in. You can discuss the vital things you need to accomplish in order to achieve your goals, and your coach will hold you accountable. That alone will make you more effective.–Jeff Cayley, Worldwide Cyclery

10. You’ll hear unbiased opinions.

One great thing about having a business coach is that he or she knows more about you than your business and will likely have no biases without your industry or company. This provides a great forum for unbiased advice based on your concerns as a leader. Good business coaches can lead founders to “aha!” moments and uncover solutions that people close to the business may overlook.–Brittany HodakZinePak



The Benefits of Business Coaching

By Jeffrey E. Auerbach, Ph.D.

Business coaching is an expanding industry—58% of organizations say they have increased their use of coaching in the past year.

In the United Kingdom, four years ago just four percent of small businesses used coaches, and now 20% of small business enterprises are using coaching as part of their growth strategy. In another international study, 79% of medium and large businesses in the United Kingdom reported using coaching. In the US, in a sample of 101 companies using coaching, 58% of the companies were small or medium sized, government agencies and non-profits.

Coaching utilization is increasing because it is a cost effective means of achieving phenomenal results for teams and businesses. Organizations are asking can we afford not to use coaches?

There is increasing evidence that coaching is one of the most powerful ways of developing people and adding to bottom line business performance. A study of Fortune 1000 companies using coaching showed these percentages of executives reported the following benefits from the coaching they received:

  • An increase in productivity (by 53%)
  • Increased customer service (by 39%)
  • Increased retention of senior people (by 32%)
  • Reduction in costs (by 23%)
  • Increased bottom line profitability (by 22%)

The same survey reported that the individuals who received coaching saw improvement in:

  • Working relationships with their direct reports
  • Working relationships with their manager
  • Team-building
  • Reduction in conflict
  • Business Relationships with clients

Some leaders try to save money by limiting their expenditures on training because they don’t feel training generates immediate bottom line results. However, coaching can turn an investment in training into dramatic positive results. Here are two studies that support this statement:

  • The Xerox Corporation found that the impact of using follow-up coaching after formal training gave a massive 87% increase in the effectiveness of training when compared to training alone.
  • The International Personal Management Association supported this data. Their investigation showed that training improved the performance of their teams by 22%. When coaching was added to the training program, improvement in day to day work performance increased by 88%.

The Industrial Society asked companies what were the top three benefits of providing coaching to the workforce. The companies reported direct results from coaching in the following key performance areas (similar findings were reported in 2005 from the 2005 State of the Coaching Industry Report):

  • Productivity
  • Quality
  • Organizational strength
  • Customer service
  • Reducing customer complaints
  • Retaining executives
  • Cost reductions
  • Bottom-line profitability

Coaching is increasingly being utilized because:

  • Small businesses can result in isolated managers who welcome support and challenge from someone outside their immediate work environment—especially if coaching and leadership development is not available in-house.
  • Attendance at whole-day, or multi-day leadership development courses can seem impossible in an already busy schedule—and involve significant travel expenses. Sessions with business coaches, often conducted over the telephone, can fit around other commitments.
  • As organizations operate with a “lean” staff—a shortage of time and increased pressure to perform is always present—and coaching provides “just in time” assistance and individual learning and support.
  • Coaching provides for an individual “thought partner” to help the executive or manager confidentially think through important decisions in an enhanced manner.

The investment for business coaching can pay off many times over—increasing your bottom line, helping you work with renewed passion, getting more done in the same time period by working smarter, and reclaiming your life by adding more work-life balance. What will be your next step to start working with a coach or bringing coaching to your organization?


Why Every Small Business Needs A Small Business Coach

by Lorraine Brooks | ArticlesBusiness CoachingBusiness Planning

When we begin our first entrepreneurial journey most of us have never considered the need for external help that a business coach can provide. We embark on this journey with big dreams and small budgets. The only thing driving us is our desire to succeed in this incredibly competitive world and our only source of strength is the amount of hard work put in by the close knit team driving this dream. When we begin this journey most of have never considered the need for external help that a business coach can provide.

Why Should Every Small Business Invest In A Small Business Coach?

Since the core team that is responsible for managing the entire operations of this small business is not a large one, the success or failure of the venture invariably depends on these members. But the daily pressures of getting the work done, coping with the deluge of things to do and managing everything among a few members can take a toll on efficiency. Not to mention there is barely any time to assess strengths and weaknesses to improve performance. That is the reason every small business must invest in a business coach – a person who will take a close look at your operations, your targets and then set out a plan to achieve that. The first thing a business coach does is to establish long term goals for the business. These are then broken down into attainable targets, which will keep you focused on the task.

The coach then proceeds to assess the positives and negatives of the business – operations, employee performance, sales – there is no sector hidden from this expert. He or she will figure out what is hindering the best performance in every aspect of the business and help you overcome that challenge, leading to a maximization of profits.

This kind of expert advice can mean the difference between success and failure for small businesses, which is why business coaches have become so popular in Melbourne and around the world. One of the most visible effects of hiring a business coach is an improvement in efficiency at all levels. In bigger organizations, there are various levels of management that guide the operations, a luxury small business cannot afford.

But they can have a business coach to help them streamline their operations, get rid of unnecessary diversions, keep up with latest developments in the industry and manage time – all of which can work wonders in improving the working of any business. Another major advantage is that business owners get a realistic assessment of their business. The coaches are renowned for their straight talk that keeps the entrepreneurs feet on the ground and their mind focused on the goals.

A Business Coach Helps A Business Owner By Providing The Clarity Confidence And Certainty In Their Decision Making Process.

The work load can feel overwhelming, especially in a small business that is growing rapidly when a small number of people have to shoulder all the responsibility. A business coach is crucial at this stage as well as to deal with the changes brought about by bigger operating scales. The expert helps in assessing opportunities and expanding the mindsets of owners to open them up to new ideas to take their business to the next level.

Business is generally simple, but not easy.  For many business owners having a Business Marketing Coach to focus on understanding the specific needs of your business is a great help. Strategic Business and Marketing Solutions with over four decades of commercial and business experience, is renowned for its quality of service, practical, effective growth strategies and a history of success stories. The lessons learnt at this stage will persist even when the business has grown multifold – all you need to do is invest in a business coach now and reap its benefits for the rest of your journey.

If you enjoyed this article and would like to hear more about how a Business coach can help please contact us.


Can you use $10,000 or more in extra income this year?

See offer for the month of June 2018 below

The truth is that $10,000, or in some cases, substantially more, is already freely available in your business, but is hidden from 90% of business owners. Sad, but true!

As part of my Coaching Training I was taught how to find and release this extra income for 99% of established businesses, and even some younger, less established businesses.

So let’s look at where these extra sales might be hiding

1. Most small businesses do not have a lead generation system in place and when I ask the business owner what the conversion rate is they look at me as though I just arrived from another planet, and when I ask what their average sale is I get a similar blank look. These are fundamental numbers vital to all businesses, but especially small businesses that don’t have the resource to spend large amounts on advertising. So leads are usually generated from advertising, or sometimes other sources that I will explain later. The conversion rate is the number of clients / customers generated from the leads – so if you convert 1 client from every 4 leads, you have a 25% conversion rate. Your average sale is the total sales for any period divided by the customers – if your annual sales (after GST in Australia) are $50,000 and you had 100 customers, your average sale is $500 (these figures vary widely from industry to industry and business to business). OK, supposing you got an extra 4 leads per month and converted 1 customer per month and made an extra $500 sale per month- that is $6,000 per year. Usually the cost to get an extra 4 leads per months is minimal. I have over 40 lead generation systems at my disposal!

See offer for the month of June 2018 below

2. Your business does not exist in isolation – your clients / customers use other suppliers and vendors. With some careful thought it’s possible to work out who might also service your customers and once you have that information you can go about setting up a referral network or have strategic alliance partners. This is not new – it’s been going on for years. So, using the above example let’s assume your strategic alliance partner refers 2 leads per month and you convert 1 customer every 2 months and make your average $500 sale. That will add a minimum of $3,000 to your annual turnover. Imagine if you had 10 referral partners and what that would do for your business. I know of a very lucrative arrangement a landscape gardener has with several associated businesses and gets at least 2 good clients a month!

See offer for the month of June 2018 below

3. The question to ask is why are you only winning 1 customer out of every 4 leads – is it because of price, or is there another reason? Consumers these days have multiple choices and they make the buying decision, and so price is often a major decider in the purchase of goods or services. There are 3 things associated with this, and I’ll come back to the other 2 later (drip campaign, & bundling), but if price is a problem, can you offer a lower cost substitute? This is not possible for every business, but it is for most. Imagine you are a bookkeeper, and the client says they can’t afford your full service – could you suggest setting them up with an accounting program, and offering training, or seeing them less frequently – each quarter, semi annually or even annually. The important point to note here is that you have made a sale, and have a potential larger client. Let’s assume you manage to win 1 client every 2 months at $250 – there is another $1500 per year, but also with the potential to grow into a full service client. There are proven ways to increase your conversion rate!

See offer for the month of June 2018 below

4. The fact someone approached you means they have a need for your goods or services, but they may not be ready just yet, they may be just planning for the future. Do you get their contact information and permission to add them to your mailing list – unfortunately many don’t? There are various figures on the internet about ‘touch points’, but let’s assume the number is between 6 and 12 for your business. Let’s also assume you get 8 leads a month – by the example above you will get 2 clients and have the contact details of 6 in the first month, but the second month you will be sending offers to 12 potential clients and by the end of 6 months you will have 36 people in your database. Let say 1 becomes a client every month for the next 6 months – that’s 6 customers at $500 – another for this year, but potentially $6,000 for the following year, and by the end of 12 months you will have 12 x 6 – 6 x 1 = 66 and growing (assuming no requests to unsubscribe). I can assist you with the wording of your campaign!

See offer for the month of June 2018 below

5. Even though price can sometime be the deciding factor in a sale, do you know the price can be disguised in such a way that makes it impossible, or at least harder, to compare pricing? It’s called Bundling – Telstra in Australia are good at this. For this example let’s assume you have a fishing shop and you decide to put together a River Fishing Bundle – you could include a specialised rod, reel, fishing line, flies, hooks, waders, basket, a fishing hat and a map of the best river fishing places in the area, or even Australia. Display it in a prominent position in your shop and sell it for $500. The price is hard to compare, especially if you bundle exclusive tackle not readily available in other similar shops and each sale will be larger than your average sale. Say you sold one per month – that’s another $6,000 of sales. I have several Bundling strategies I could assist your with!

See offer for the month of June 2018 below

6. Almost everyone has been asked at one time or another, “Did you want fries with that?” Such a simple question, but that phrase generates untold extra sales for MacDonald’s – are you cashing in? Again taking the example of the fishing shop – many of the customers may be new to the sport and only know about the basics. This is where the skilled sales assistant comes in. After discussing the intended use of the purchase, they can then suggest items the newcomer hasn’t thought of. For example – they may sell 100 fishing rods per year, if the sales assistant suggests the purchaser may need a specialised hook remover valued at $20 with each rod that would be $2,000 worth of extra sales in a year. This is referred to as ‘Cross Selling’ – I can also advise you on ‘up Selling’ another very useful strategy to increase sales.

See offer for the month of June 2018 below

7. Many of you will have a Dan Murphy’s card, a Flybys card or a card from one of the major supermarkets. Why do these large companies want to get you on board? Because they have your details and some of them use very sophisticated computer programs to predict your purchasing patterns, so they can send the right offer at the right time. Now I’m not suggesting you invest in such programs, but do get your clients or customers contact details so you can keep in touch with them. Most of you will have a website, get your webmaster to organise an autoresponder for you and put your client’s contact details in the autoresponder and keep in touch with them. Organise for a month newsletter – if you can’t write one, hire someone to do it for you, but keep in touch with your customers / clients. If you are a retail store and you haven’t got your customer’s contact details place a book near the till and ask each customer to add their details, even offer a small incentive – maybe 5% discount. If you are a service based business, ask your client for permission to add them to your newsletter. If by doing that you make 1 extra sale every 3 months at $500 – that’s another $2,000 per year. This strategy is imperative in 2018 and I can advise you on the details!

See offer for the month of June 2018 below

8. It’s 7 times more expensive to get a new customer compared to an existing customer, and that has been proved over and over again. Look after your established customers, but always prospect for new customers – established customers leave for a variety of reasons. The one great advantage of an established customer is they have the experience of dealing with you – make sure you make the experience the best possible, and then ask for referrals to their friends, family and colleagues. Assuming most people know 250 people that’s a huge potential market. Most business owners don’t ask for referrals, but figures indicate that 77% will refer business if asked. If you are embarrassed to ask, start a conversation about their experience with you, ask them to fill out or send a questionnaire asking about your client’s experience with you (but make it anonymous, ask for a testimonial, make a request for referrals on your email signature, place a box near the til marked ‘Referrals’, get your staff to ask on your behalf – “My boss would be really interested in how we performed?” Assuming you have 100 customers and 10% make 1 referral a year that’s 10 x $500 or $5,000 per annum. I can assist with training you and your staff with customer / client communication so your business is not only consistent, but loses very few opportunities to gain referrals.

9. So to Sum up

a. We made an extra $6,000 from our Lead Generation campaign
b. We made an extra $3,000 from our Referral Program campaign
c. We made an extra $1,500 from our Down Sell campaign
d. We made an extra $3,000 from our Drip campaign
e. We made an extra $6,000 from our Bundling campaign
f. We made an extra $2,000 from our Cross Sell campaign
g. We made an extra $2,000 from our Getting Contact Details campaign
h. We made an extra $5,000 from our Customer Referral campaign

That’s a total of $28,500 in extra sales in one year, and that will increase as you continue with your overall strategy and add new sales strategies. The most I ever ‘found’ for a client was $328,000, which was a significant increase on their annual sales.

See offer for the month of June 2018 below

A service like this is valued between $1,500 and $6,500 (+GST in Australia) depending on the turnover of the business, but for the entire month of June 2018 I will give this complete service for the 1st 10 people to contact me. This will allow you to start the new fiscal year with new knowledge and increased sales for 2019 (more…)

The importance of a lead generation system

I know not every business has a lead generation process, where they have a tried and tested process in place. For those of you who have this, my congratulations and I’m sure you can budget with great accuracy, as well as sleep at night. For those who haven’t, this may assist you to improve sales in your business and help you breathe a sigh of relief.

During my lifetime I have met many business owners who were ‘flat out’ for a while, only to find a little later, that that they had lost a major client or customer, or the contract had come to an end, or there was a change in the economy, and they were desperate trying to find a new client. A situation like this causes major stress, and depending on the lead time, can take several weeks, sometimes much longer.

Finding new clients is especially difficult, because most advertising is aimed at ‘now buyer’ – these are the customers who are ready to buy now – and these have spent considerable time and effort doing research. These clients only account for around 1% of any market, so it would make sense to begin to nurture the other 99% of clients until they are ready to buy. This is known as the buyers journey, and it helps if you know and understand your buyers journey – know the questions they ask, the needs you are supplying in the marketplace, and answer these on your website and in your communications with your prospective buyers.

There are various strategies to building a lead generation process, and we will only mention a few simple strategies today to prevent information overload. Much of what is written here is about assisting people to find solutions to their problems – approach everyone in a spirit of giving first, and keep hard selling to a minimum!

1.   Existing Customers. If you are giving your best to your existing customers, then they should be your best source of referrals. However, some customers / clients may be hesitant to refer their contacts to you for various reasons. If you suspect that maybe the case then use these strategies: (more…)


Coaching focuses on future possibilities, not past mistakes. As a coach, I realize that your internal obstacles are often more unnerving that the external ones. Together we will find the best possible way to help you unlock your potential and maximize your performance. You will blossom if you are committed to making a change.


stop doubting……………………START TRUSTING.


Have you spent the better part of your life talking about what you don’t want or have? Doubting if you will ever be able to make the necessary changes in your life to move you in the direction of your dreams.  


Having some doubt is ok. It’s important to recognize doubt as part of being human. Having doubt can sometime be the first steps in creating change. But often it is our judgements about ourselves that hold us back from making the changes that you know would move you in the direction of achieving your dreams. 


Our way of thinking and how we judge someone or something has an effect on how we perceive the world, people and ourselves. Some forms of judgement can lead us to doubt our decisions. For example, we may doubt we are in the right job, or doubt that things will “work our” for us after all. 


Doubt appears in our life when we are not confident. If you are not trusting, then you are doubting. You can move out of doubt by exploring what you are doubting, and then deciding on what you need to do to move into trust. 


Before you can build a trusting relationship with anyone you must be able to trust yourself. In order to build trust with others, you will need to have a deep trust in who you are and what you are capable of bringing to the world. 



Law of Attraction – Stop Talking, Begin Thinking, Start Living.

Many people are negative. The mind is like a garden, How much effort does it take to grow weeds? None! The same is with negativity, it requires no planting or looking after it is what is generally there by default. Positivity though requires effort and maintenance to grow and keep.

But many do not stop to think why it is estimated that 80% of people are negative by default. The reason comes from the first few years of our life as babies and toddlers…

As a child the only two things we have a fear of are of falling and loud noises. All other fears we have growing up are taught to us from our parents and others.

Its true we need them! Warnings such as “don’t touch that fire you will burn yourself!” Or “don’t go near the water you cant swim!” These are all needed influences but we are constantly told we cannot do something.

The problem is that as young adults we are never deprogrammed, the time when we need to be setting our goals and establishing our dreams into tangible thoughts and plans, is the same time we face lack of confidence and the “i cant do it” complex still remains.

Through a series of sessions in an environment safe for you we explore that the things you have placed deep in the caverns of your mind labelled ‘impossible for me to achieve’ are actually not impossible at all simply unwritten goals.

We say nothing is impossible when improving ourselves. The gap between you and your goal may seem large but you can close the gap by belief training and producing the habits and actions that make them realities.

The people who say you cannot achieve it are simply projecting their own restrictions and limitations on you! The problem is that we listen to them and believe them, rather than believe in ourselves.

If you really want to change and achieve your dreams we guide with deprogramming negative thoughts and behaviours and programming positive ones. At the beginning we simply ask you to concentrate on our belief in you. Then as we strengthen your foundations and build on them you will begin to believe in yourself and eventually exit the sessions with a sincere, powerful mindset that has you achieving your goals.

We have one rule, be open minded and work with us, then… Simply leave the rest to us to work with you on.


We will help you explore your dreams and goals and over time achieve and exceed them.

A few examples to inspire you… see if you can guess who.

  1. He was a very slow learner in his younger years.
  2. He failed his University entrance exam.
  3. Some say he did not start speaking until the age of 4. (According to L D Lore)
  4. Some say he could not read until the age of 9. (According to L D Lore)

Can you guess who? Albert Einstein.

  1. She had a stutter through her childhood and teens
  2. She had an IQ of 168
  3. She was told she did not have what it took to be a model.

Can you guess who? Marilyn Monroe.


As you look at real life examples you realise that being positive is the most important factor in being successful, it allows you to see failures as a step in the right direction because you learn from them. It also allows you the ability to believe in yourself when no one else does.The law of attraction states that you attract in life what you are. If you are positive you attract positive opportunities and people. If you are negative you attract negative people, thoughts and circumstances.So remember, dreams are only goals not written on paper. You can work toward them, you can achieve them you can be successful.Why not decide today is the day that you start on your journey. Always remember that great success is not caused by a single event, but lots of small steps. Make your first step today by booking your first life coach session with Achieve Your Dreams.


This is a contribution by Signature Success Life & Career Coaching  www.signaturesuccess.co.uk